MARKETING MANAGEMENT 12e BY KOTLER & KELLER

Philip Kotler (born 27 May 1931 in Chicago) is an American academic focused on marketing. The author of Marketing Management among dozens of other textbooks and books, he is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. The nine volume Legends in Marketing: Philip Kotler published in 2012 collects over 150 of his articles.

           Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.

Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.

For marketing professionals who place special emphasis to creativity and imagination in marketing management.

This 12^th edition of Marketing Management by Philip Kotler and Kevin Lane Keller is well readable scanned copy of the original book and I hope it might be useful for some of my friends.